Those who work within the field of pharmaceuticals are well aware of the fragmented and fluctuating nature of the industry. This growing industry is trying to adapt to an ever-changing world in terms of communication, but it is experiencing some roadblocks along the way. We look at some of the most notable challenges facing pharmaceutical marketing today.
Stagnation: The single largest pharmaceutical market globally is the United States, which is at the heart of the industry’s overall performance. According to the QuintilesIMS report, the United States market will witness a growth of just 9% in 2021, compared to 12% in 2015.
Policy reform: Whenever there is a policy reform, pharmaceutical companies have to scramble to comply. This not only impacts how drugs are sold but also these business’s marketing efforts.
are causing headaches for pharmaceutical companies and are only expected to grow through 2021. However, this presents an opportunity for companies that excel at marketing them within their product ranges.
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