Marina Hickson

Chief Executive Officer at Vivanti

Marina Hickson, Managing Director at Vivanti, leverages over 20 years of digital services expertise to drive growth, expand client reach, and lead transformative strategies in pharma and healthcare.

Contributing Author in
AI & Digital

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Articles from Marina

What will be the key trends in AI innovation in the Pharmaceutical Industry in 2025?

The pharmaceutical industry is undergoing transformation thanks to artificial intelligence (AI) in particular GenAI. From drug discovery and manufacturing to speeding up clinical trials and improving sales force effectiveness, AI is reshaping the sector in numerous ways.

This trend is set to increase, and the impact of AI will be more pronounced in 2025, enhancing efficiency, reducing costs, and improving patient outcomes.